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MONITIZING THE CONTENT... Digital Hollywood Fall 2007, a semi-annual event, and has moved from it's former home of the LOWES Hotel in Santa Monica to a new venue, the HOLLYWOOD Renaissance Hotel located in the heart of Hollywood. This year's bang-up set of conferences were again on the cutting edge of issues in Entertainment and the Digital age. The reoccurring theme throughout DIGITAL HOLLYWOOD seemed to be all about monitizing digital Internet delivery of content like Film, Video, Music & User Generated Content (UGC). In several of the conferences, the speakers embraced several trials and active mechanism for collecting money, i.e. selling Advertisers on the hopeful new "Golden Age of TV" now...... Internet Style! The Advertising dollars are there and available, but traditional Agency budgets aren't sure where to putt them in the Internet world digital world effectively. In fact, up to 70% of Internet budgets on projects weren't even used because of it. Ad agencies and sponsors want to be part of the passion of Hollywood & the Digital innovation, but they need forecastible results. Unfortunately, reliable forecasting isn't in place yet & old school advertising executives are skeptical. The days of the traditional 30 commercial sport are going by the wayside. Video pre-rolls, video pop ups & overlay insertion ads all have been tried, but no ones sure what really works. What's needed to drive the "Golden Age" is a piece of material that EVERYONE needs to see! We've had some Internet success content like "Obama Girl" and "Prom Queen" but we need something closer to the "I LOVE LUCY" sort of content to take us to that "Golden Age" threshold. HOLLYWOOD2YOU.TV - John Reed DIGITAL HOLLYWOOD Official site: http://www.digitalhollywood.com/
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The REVEREND JESSIE JACKSON...  Peter Price, president & CEO of The National Academy of Media Arts & Sciences (NAMAS) hosted the west coast launch of NAMAS at DIGITAL HOLLYWOOD at the Hollywood Renaissance Hotel in Hollywood. The Keynote speaker at the event was Reverend Jessie Jackson. Rev. Jackson addressed the audience about the power of MEDIA in this digital age. Now more than ever " Media has the power to build Bridges, or to build Gulfs". Jessie went on to say that in the past, the entertainment Media content has built "Gulfs" and reflected stereotypes like, Tarzan, Amos & Andy, Kingfish etc., which has led to the undermining of minorities representation in the media world it's self. He also praised entertainment media content in the past like The Cosby Show, which built bridges and brought about social consienceness. "We need to make relationships and media can close that gap" repeated the Reverend Jackson. Jessie was accompanied by members of his affiliated RAINBOX COALITION. The Rainbow Coalition is focused to make a difference, and is working with entertainment producers in Hollywood and around the world. The Rev. Jackson will be traveling to India to address groups later this month. HOLLYWOOD2YOU.TV - John Reed |
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The DEATH of TV?? |
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© 2007 HOLLYWOOD2YOU.TV - all rights reserved |
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